Seduce NZ was founded in 2005 by Gary Chettleburgh and is now stocked in 87 retail shops throughout New Zealand, it will be found in all the main centres as well as most small towns making it readily accessible to New Zealand woman. While it is readily available there is plenty to choose from with around 70 individual styles per season being produced in a wide variety of colours, prints and textures. There are two collections each year, summer and winter covering day, work, weekend, and occasion wear. Women like to dress up and feel confident about themselves and nice clothes do that for you. We want woman to feel fantastic at a realistic price.
Suzanne Laird came on board in 2008 after four years experience working in retail clothing. We are very hands on travelling to China up to five times a year, visiting fabric markets and working with our creative team of fashion designers, graphic artists, pattern makers and cutters. Everything is chosen by us from the garment styles to the buttons and zips.
Seduce NZ is a very edgy, feminine label targeting a wide age bracket with something for most woman. We have worked very hard to ensure good quality and great fits to flatter the female form, being sophisticated, classy and bringing a worldly style to our New Zealand woman.